Axiom Strategies takes home multiple Reed Awards for efforts in campaign direct mail, targeting, and strategy

KANSAS CITY, Mo. – Axiom Strategies has been honored with five prestigious awards at the annual Reed Awards ceremony.

The largest Republican political consulting firm in the country took home four awards for outstanding direct mail and targeting, the most from any firm.

The event, hosted by Campaigns and Elections magazine, was held in Las Vegas last week.

Axiom also took home a Reed Award for campaign strategy in the category of “Best Bare-Knuckled Street Fight Victory” for their work on Senator Ted Cruz’s Wisconsin presidential primary win.

“We’ve built a great team of strategists, designers, creatives and campaigners,” Jeff Roe, Axiom’s founder, said. “These awards prove no race is too small or too big for Axiom. Our team’s winning creativity works at every level from state legislative races all the way up to the race for the White House. It’s the consistency of quality that sets this firm apart.”

Since 2015, Axiom has received 10 Reed Awards, seven of which were for direct mail, more than any other firm.

Here are the five Reed winners from Axiom in 2017:

Category: Most Sophisticated Targeting with Direct Mail: 
Winner: Cruz Iowa Mail Segmentation – Axiom earned the award for Most Sophisticated Targeting in Direct Mail for their efforts on behalf of Ted Cruz’s presidential campaign in Iowa, where Axiom’s mail program helped Cruz win more votes than any candidate in the storied history of the caucus and vaulted his once long-shot candidacy to the forefront of the GOP nomination fight.
Category: Best Bare-Knuckled Street Fight Victory 
Winner: Cruz Wisconsin Victory – Axiom helped engineer Ted Cruz’s comeback victory in the Wisconsin presidential primary. Amidst a media frenzy surrounding a tabloid scandal, a demographic disadvantage on paper and much more, Cruz flexed his campaign muscle to outpace the polling average by 8.5 percent and score a 13-point victory in the must-win state’s highest turnout primary since 1972.
Category: Best Mail Piece For Independent Expenditure Campaign Local, County, or Municipal
Winner: FreedomPAC – Davis “Master of Deception”
Category: Best Mail Piece For Republican State Legislative Candidate
Category: Best Mail Piece For Republican Statewide Candidate
Winner: Blunt “Pink Slips”