ST. LOUIS — Uber has enlisted surprise debate star Ken Bone to help market the launch of uberSELECT in St. Louis.
In one of his few tweets since the debate, the man who’s become famous for being a midwesterner who wore a red sweater said he’d decided … on Uber.
Everyone wants to know if I’ve decided… and I have. uberSELECT helps you ride in style like me https://t.co/HyOS8z9SRd
— Ken Bone (@kenbone18) October 13, 2016
UberSELECT claims to be like regular Uber service, but with a more luxurious touch. They touted Bone as their first St. Louis fare in the blog post he linked to in his tweet.
“All of this was more than enough to win over the formerly undecided Ken Bone, who this morning took the first-ever uberSELECT ride in St. Louis!”
Since gaining surprising Internet celebrity during a debate that left most of the public feeling down about the political process, Bone has said he’s still undecided about his choice for president. In media appearances, he has said he wouldn’t say who he was voting for before the election.
He’s used his platform to urge everyone to register to vote and then vote. He’s also taken the sudden fame with a sense of humor, appearing on the comedy show @midnight and tweeting about his exponential following.
He’s also selling a t-shirt with his face and name on it.
Candidates including Chris Koster have tried to capitalize on Bone’s popularity.
#TBT to my dad, who wore @kenbone18-style red sweaters before it was cool. pic.twitter.com/hhCI2wwjzd
— Chris Koster (@Koster4Missouri) October 13, 2016