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Schmitt campaign ad wins Reed Award


JEFFERSON CITY, Mo. – One of State Treasurer Eric Schmitt’s television advertisements caught many eyes this past election, and now, it has garnered more recognition.

FP1 Strategies received a 2017 Reed Award for ‘Best Ad For Republican Statewide Candidate‘ for the submission of Schmitt for Missouri’s ‘Inspiration’ video.

The 60-second advertisement features then-candidate Schmitt discussing his son’s disability.

“I get my passion and resolve to better the lives of all Missourians, especially the most vulnerable, from him,” Schmitt said in a statement. “All families face challenges but it’s how we respond to those challenges that say a lot about who we are. With the strong support of the special-needs community, I am proud of the work we accomplished in the state senate to help all Missourians living with disabilities and I want to continue to be an advocate for this community and all Missourians in the treasurer’s office.”

Schmitt won the race in November, and his son joined him at the swearing-in ceremony.