Austin, TX/Washington, D.C. – Axiom Strategies, the largest Republican consulting firm in the country, announced the formation of AxMedia, a media buying company that operates in broadcast, cable, and radio airwaves.
Led by Sarah Hoeller, a veteran political operative who served as Director of Operations for Cruz for President, AxMedia has a talented team of media buyers who have over 50 combined years of media buying experience. AxMedia is based in Austin, Texas and its media specialists place hundreds of millions of dollars in media annually, making media buys in 80 percent of media markets nationwide for clients all over the country.
AxMedia uses a data-driven approach to select optimal media platforms to reach specific target voters, and AxMedia’s experts use leading consumer, behavioral, and voter data and analytics to craft multi-level media strategies. AxMedia is unique in that the media buyers are in-house and in constant contact with clients and operatives on the ground, which enables them to make targeted, insightful media buys to reach particular audiences.
When campaigns and corporations have millions of dollars—success and failure—on the line, media investment has to be made with tedious care. It has to be timely and accurate,” said Jeff Roe, Founder of Axiom Strategies. “Sarah and her team are respected professionals and craftsmen in their trade. We are very excited to offer media buying to clients to complement our campaign and strategic counsel.”
“Targeted, creative media buys have a huge impact on whether a campaign or corporation’s message is seen and heard by the right audience. At AxMedia, we meticulously research and negotiate the most effective buy for our clients,” said Sarah Hoeller, President of AxMedia.
In addition to the formation of AxMedia, Axiom Strategies has recently announced the acquisition of Cannon Research Group, a research firm, and Revolvis, a full-scale political consulting firm with a strong West Coast presence. With the addition of Cannon Research Group and Revolvis, Axiom Strategies now has offices in San Diego, San Francisco, Sacramento, and Seattle, as well as offices in Kansas City, Houston, Austin, Columbus, Annapolis, and Washington D.C.
About Sarah Hoeller
Since its inception in 2005, Sarah has contributed to the exponential growth and success of Axiom Strategies. She has played key roles in the development from small regional consulting firm to robust, full-service and nationally recognized political agency, and serves today as head of the media buying team.
During the 2015-16 Republican Presidential Primary, Sarah served as Director of Operations for Cruz for President. In that capacity she had primary oversight of the $90 Million campaign budget and staffing and human resources management for 100+ personnel, and served as primary liaison with the RNC and television networks for all presidential primary debates.
Skilled at execution, Sarah has an acute attention to detail and uses her years of experience to steer campaigns and projects from their initial stages to full-scale operations. She is trusted and respected by her colleagues and peers in the industry and is a force within the organizations she works.
The American Association of Political Consultants honored Sarah in 2017 with its 40 Under 40 Award, which recognizes leaders and innovators in the political business community who are making a mark in their organizations and their professions.
