Victory Enterprises has launched a new digital media company called Objective Media, the company has announced.
“Objective Media will be a digital media company focused exclusively on delivering campaigns with maximum effectiveness and efficiency for our political and corporate clients,” Joe Lakin, CEO of Objective Media and a partner with Victory Enterprises, said in an email.
Lakin said it has taken more than a year to build Objective Media “to ensure we have the best technologies, ad inventory, reporting, and data … all powered by our data science team.” The company will host web and in-person demos in the coming months.
“Most people in Missouri politics know our company from our digital media creative we do for our clients and candidates and public affairs campaigns at all levels,” Lakin told The Missouri Times. “One thing we wanted to focus on in 2020 is making sure we are continuing to stay ahead of the curve with media delivery and consumption. That’s something we really pride ourselves on.”
The company promises objective digital placement, decision and behavioral science, and measurable success.
“Each and every day, we build custom campaigns focused exclusively on achieving your campaign objectives and revolutionizing the digital buying space,” Objective Media’s website stated.
Kaitlyn Schallhorn is the editor of The Missouri Times. She joined the newspaper in early 2019 after working as a reporter for Fox News in New York City.
Throughout her career, Kaitlyn has covered political campaigns across the U.S., including the 2016 presidential election, and humanitarian aid efforts in Africa and the Middle East.
She is a native of Missouri who studied journalism at Winthrop University in South Carolina. She is also an alumna of the National Journalism Center in Washington, D.C.
Contact Kaitlyn at firstname.lastname@example.org.